More in Customers
Understand the Customers module
Customers — shown as Customer Insights — is where you analyse trends, manage relationships and track growth. Open it from the Customers section of the sidebar.
In this article
How customers are added
Customers appear here once a booking is paid for — whether they booked on your Showcase or you booked them at the POS. You can also start a new customer from Add Customer. See Add a customer.
Headline numbers
- Total Customers
- Active Customers — customers who aren't inactive.
- Total Revenue from customers.
Use the date range picker at the top of the page to change the period you're looking at.
The customer table
| Column | What it shows |
|---|---|
| Customer | Name and contact. |
| Status | Active, VIP or Inactive. |
| Spent (LTV) | How much the customer has spent with you in total. |
| Visits | Their number of bookings. |
| Last Seen | When they last booked. |
| Actions | Send Email, View Profile and Booking History. |
Customer statuses
| Status | Meaning |
|---|---|
| VIP | More than 20 bookings. |
| Active | At least one booking. |
| Inactive | No bookings yet. |
Use Search customers... and the status filter to find people quickly.
Customer insights
- Growth Trend — a chart of how your customer base is growing.
- Top Performers — your highest-spending VIPs.