What is utilisation rate?
Also called: Utilization rate, Occupancy rate
Utilisation rate is the share of a space's open hours that were booked in a period, shown as a percentage: booked hours divided by available hours.
It is the clearest single measure of how a bookable space is doing, because unbooked hours cannot be sold later. Revenue tells you what you earned; utilisation tells you how much room there is to earn more.
Low utilisation on certain days points to pricing or minimums; very high utilisation points to room for peak pricing.
How Superspace handles it
The Superspace dashboard shows utilisation for today, this week, this month or this year: booked hours as a percentage of your published spaces' operating hours, compared with the previous period. See Dashboard metrics.
Common questions
What is a good utilisation rate for a studio?
It depends on your price and costs, so compare yourself over time rather than with others. A rising rate at the same price means demand is growing; consistently full weekends suggest your weekend rate is too low.